tourism chief in Jerez, Andalucía, famed for its sherry route, says the area no longer wants "downmarket" English visitors.
The destination, one hour from the Costa del Sol, is hugely popular with the over- 50s who go to sample local sherries and on wine-tasting trips.
Travel firm SAGA, which caters for older holidaymakers, offers "adventure" tours there.
But Jerez tourism chief Juan Manuel Garcia Bermudez said: "We don't want the English who come over on cheap flights and do nothing apart from drink all day long.
"We only want tourism that will enrich the area."
A British Consulate source in Jerez said there had been a few problems with drunken Brits.
The destination, one hour from the Costa del Sol, is hugely popular with the over- 50s who go to sample local sherries and on wine-tasting trips.
Travel firm SAGA, which caters for older holidaymakers, offers "adventure" tours there.
But Jerez tourism chief Juan Manuel Garcia Bermudez said: "We don't want the English who come over on cheap flights and do nothing apart from drink all day long.
"We only want tourism that will enrich the area."
A British Consulate source in Jerez said there had been a few problems with drunken Brits.
