Google sues alleged illegal sellers of prescription drugs - Computerworld: "Google is at its wit's end dealing with illegal sellers of prescription drugs that market medicines on its ad network, so it has decided to take some of these allegedly rogue advertisers to court.
In addition to pursuing the alleged violators, Google hopes that its action also serves as a deterrent against other illegal medicine peddlers, Google said on Tuesday.
Google has struggled with the problem for years, Michael Zwibelman, a Google litigation counsel, said in a blog post.
'It's been an ongoing, escalating cat-and-mouse game -- as we and others build new safeguards and guidelines, rogue online pharmacies always try new tactics to get around those protections and illegally sell drugs on the web,' he wrote.
Rogue prescription drug sellers have increased in number and become more sophisticated in their dealings, and 'a small percentage' of them have been able to dodge Google's efforts to block them from running ads on its network, according to Zwibelman. This occurs despite Google's tightening of its advertiser verification process and other screening and protection measures.
Google filed a similar lawsuit against peddlers of shady get-rich-quick schemes that use the company's name and brand to attract customers."
You Might Also Like :
0 comments:
Post a Comment